Seachem believes that a knowledgeable hobbyist is the best customer. This philosophy drives their commitment to providing solid and reliable customer education and support, alongside products that are scientifically proven and high-performing. Despite its rapid growth into a national and international firm, Seachem retains the culture of a small company and remains easily accessible to its customers.
For over 40 years, Seachem has been grounded in sound science. With a team of experienced chemists and biologists who are also hobbyists, every Seachem product comes with a wealth of expertise. As one of the few remaining independent and privately owned pet care companies, Seachem is owned and operated by hobbyists. All employees maintain aquariums both at home and in the office, reflecting the company’s roots in a passion for the hobby. Founded by Dr. Leo G. Morin, a passionate hobbyist who saw the need for better solutions for aquarists, Seachem’s first product was Cupraplex™ (now known as Cupramine™). Over the decades, Seachem continues to tackle old problems with innovative approaches.
With over 40 years in business, Seachem products are now sold in over 60 countries worldwide.
Seachem’s innovation lies in addressing old problems with new solutions. They don’t simply repackage existing ideas or introduce new ones that defy basic physical or chemical principles. Instead, they offer genuinely innovative solutions that outperform competitors and save money through increased efficiency and concentration. Seachem’s product range, grounded in sound science, spans the full spectrum of aquarium needs—freshwater, seawater, reefs, ponds, as well as herpetological and avian husbandry. Their offerings include buffers, conditioners, filtration media, medications, and test kits. The JurassiPet® line extends to foods, nutritive supplements, and products for enclosure maintenance and parasite control. Many Seachem products are unique and specific to the brand.
The premium line, aquavitro®, represents Seachem’s commitment to rapid response to new technologies and information. This line is distilled to include the essential components of reef and plant keeping, optimized without compromise. It includes conditioners and filtration that exceed the already high standards set by the Seachem line, maintaining a commitment to ongoing optimization.
